7 BLUE SEAS TO BEGIN PROVIDING
FARE MARKET VALUE OF CRUISES

Cruise Shoppers Can Now Immediately See Their 'Real World' Savings

FEBRUARY 24, 2003 - (Pasadena, CA) 7 BLUES SEAS (www.7blueseas.com), the most innovative and comprehensive place on the Internet to plan and book a cruise vacation will now list the "Fare Market Value" with most cruises the site offers to provide even more objective pricing information to cruise shoppers looking for deals, it was announced by 7 BLUE SEAS Chief Executive Officer and co-founder, Daniel Kwoh. The Fare Market Value is a powerful follow up to the recently announced 7 BLUE SEAS ShipShopper Index, which was the industry's first truly objective ship rating system.

The Fare Market Value (FMV) is the market-driven, "real dollar" cruise price that consumers would typically be expected to pay under normal market conditions for the lowest priced, widely available cabin class for each sailing. Most cruise sites and travel agents list the 'brochure value' with their prices to give an estimate of the savings they are offering. However, cruise brochure rates are widely known to be artificially high, making them meaningless in a fair and realistic price comparison. To help consumers 7 BLUE SEAS has carefully researched the price history of each cruise as well as other seasonality and regional factors to arrive at the fair market price of each cruise - the FMV. "Fare Market Value for a cruise is like the Blue Book price for a car," said Kwoh. "When you are shopping for a car, you want to know its fair market price - the Blue Book value. Similarly, when you are shopping for a cruise, you want to know its fair market price. The answer is the Fare Market Value." 7 BLUE SEAS also uses the FMV to quickly and objectively identify legitimate cruise bargains and post the very best deals on their popular Hot Weekly Deals webpage at www.7blueseas.com/hotweeklydeals/.

"When a cruise line adjusts a price downward or we negotiate a special price for a specific sailing, consumers can see and evaluate their true potential savings before booking simply by looking at the Fare Market Value" said Kwoh, whose career highlights include co-inventing the VCR Plus+ system and earning the title 'Best Entrepreneur' from Business Week Magazine. "If someone comes to our site and books a cruise for $499 that has a Fare Market Value of $799, then that person under normal market conditions would have paid $799 for that cruise but the price has now dropped by $300, or 37% off. This kind of savings is not uncommon when there are still unsold berths close to sailing time. Fare Market Value lets the consumer more accurately gauge and compare the true savings of different sailings and arrive at the best deal."

7 BLUE SEAS already separates itself from practically all other cruise vacation sites with its enriching wealth of information about destinations, cruise lines, and specific ships. Over 20,000 photos plus hours of cruise ship and port city virtual video tours makes 7 BLUE SEAS more like an interactive travel book and travel agent rolled into one. The site contains exclusive articles on a wealth of subjects written by 7 BLUE SEAS' staff of professional travel writers, making it the definitive source for unbiased information.

7 BLUE SEAS officially launched in October of 2002 and has quickly established itself as the most objective and comprehensive place on the web for anyone interested in taking a cruise.

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Press Contact: Jonathan Zaleski
Z-Comm Public Relations
310-545-7773
jonathan@zcpr.com